Chapter 10. Avoid Predictability

Avoid Predictability
 

A military operation involves deception. Even though you are competent, appear to be incompetent. Though effective, appear to be ineffective.

 
 --Sun Tzu

Executive Summary

In Chapter 9, we discussed Sun Tzu’s exhortation to be adaptable to the battlefield as well as to the actions of the enemy. This chapter examines the other side of that equation: the level of predictability with which your intent, movement, and actions can be anticipated and adapted to. After a discussion of the role that predictability plays in warfare, business, and politics, the chapter ends with 30 suggestions that can make your organization ...

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