PART TWO
UNDERSTANDING:ESSENTIALSUN TZU
The next four chapters contain some of the most oft-cited passages that are the essential building blocks of The Art of War. The chapters in Part 2 will guide you through what Sun Tzu directs on the importance of developing a complete, honest, and uncompromising understanding of yourself and your business, your enemy, your market, and your assets: customers, employees, and partners. This material is fundamental, but don’t mistake that with easy. These ideas must be carefully studied. If you avoid these directives, you do so at your business’s peril.
Just about every business leader would probably agree that an understanding of these factors makes eminently good sense. But application is in an entirely ...
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