3 Build a Minimum Viable Product

This chapter covers a well-known but still undervalued idea popularized in Eric Ries’s book The Lean Startup (Crown Business, 2011). The idea is to build a minimum viable product (MVP), which is a version of your product stripped of all except the most necessary features, in order to test and validate your hypotheses quickly without losing a lot of time in implementing features your users may not end up using. In particular, you’ll learn how to radically reduce complexity in the software development cycle by focusing on features you know your users want, because they’ve confirmed as much from your MVP.

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