December 2011
Intermediate to advanced
304 pages
9h 15m
English
Content preview from The Art of the App Store: The Business of Apple DevelopmentBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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6
Guidelines and Expectations for Developing Your App
WHAT'S IN THIS CHAPTER?
- Understanding pricing considerations and business models
- Learning how to create an app in the half-second window you have for engaging your user
- Understanding why it is important to use physical metaphors whenever possible
- Learning how to ideate and implement physical metaphors
The App Store, of course, has an immense range of business models and app prices. But when looking for patterns, three of them emerge.
As you saw in Chapter 3, 99-cent apps make up roughly 25 to 30 percent of the current available apps. This is a natural evolution of the App Store in that that's as low as you can go without going free: no more room to undercut your competition and remain paid. In fact, games (which are consistently in the top one or two categories) are averaging slightly above the 99-cent price, whereas the average price of an app in all categories is well over $2. Free apps make up roughly another 40 percent (and this looks to be climbing because of apps with in-app purchases). The remaining roughly one-third of the App Store is divided up with various “premium” app prices of $4.99 and upward.
Beginning with this chapter, the next three chapters take a look at these patterns in app pricing (free, freemium, and paid), the reasons behind pricing models, and how to develop your app to stay ahead of your competition in that price range. In addition, this particular chapter also houses many general principles and ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.