3

Researching the App Store Market

WHAT'S IN THIS CHAPTER?

  • Discovering useful App Store metrics
  • Learning how to choose your niche
  • Understanding the importance of competitive research
  • Utilizing techniques to gauge the competition in your niche
  • Learning what to look for when searching the App Store
  • Understanding how to use critical feedback as stepping stones to becoming an expert in your niche
  • Discovering when and what to borrow from successful apps, and what to discard

Reliable App Store metrics can be difficult to find. Apple releases precious few statistics — except the good ones as they relate to App Store growth or market share — and whatever else you can find is spread wide over the Internet. Fortunately, there are a few exceptions, especially when major milestones occur. In this chapter, you learn about gaining today's most up-to-date statistics, including current projections.

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