December 2011
Intermediate to advanced
304 pages
9h 15m
English
Content preview from The Art of the App Store: The Business of Apple DevelopmentBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
BUSINESS REASONS BEHIND REVENUE MODELS
Obviously, you want to make mountains of money. The best approach to this end depends on both your long- and short-term goals for the app, as well as strategy for maintaining it (app awareness, updates, fixes, and so on), which will be the topic of discussion in Chapter 11.
Let's spend some time going over the business reasons and considerations behind choosing which pricing/revenue model to go with for various types of apps. If it turns out that none of these types of apps is for you, Chapter 8 examines the different paid models.
Free App Considerations
Following are some (but certainly not all) of the key business-motivated reasons to make a free game, regardless of whether you turn it into a freemium model:
- You're hoping to generate ad revenue — This is but one method to generate revenue in a free app, and results can vary greatly. Because of this, generating money through ads should not be the main driving factor in choosing a model; more lucrative methods certainly exist, as you learn later in this chapter.
- You're cross-selling other apps, some of which might be paid — For example, you might have a series of storybook apps, several of which are free, but a few others with more features and/or tie-in to a license/popular story that are paid. In other words, you might want buy-in to a series or your company's brand awareness (which is a very good thing), or these features could even be unrelated. Essentially, similar to how lite versions ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access
More than 5,000 organizations count on O’Reilly
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.