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The Art of the App Store: The Business of Apple Development
book

The Art of the App Store: The Business of Apple Development

by Tyson McCann
December 2011
Intermediate to advanced content levelIntermediate to advanced
304 pages
9h 15m
English
Wrox
Content preview from The Art of the App Store: The Business of Apple Development

11

Feedback, Maintaining, and Scaling

WHAT'S IN THIS CHAPTER?

  • Learning why you might consider a soft launch, and what feedback to look for
  • Understanding how to take various types of feedback and convert it into actionables for your next updates
  • Demonstrating that consistent updates is a means of marketing
  • Understanding considerations when scaling your app for new content updates
  • Knowing some options for porting your app to other platforms
  • Learning even more methods for promoting your app post-launch

For most developers, the ride just begins when you see your first app go up for sale. Then comes post-launch marketing (keeping up the buzz), updates, future DLC or other content (paid or free), localization, planning and development of your next app(s), building your brand/app community, and, of course, fixes to problems you never knew about.

One of the biggest obstacles post-launch (and one that can severely drain momentum) is bugs that are caught by your new customers, who then leave feedback on iTunes that reduce the overall rating and lead to less than stellar reviews. As has been mentioned before, it's critical to squash the crash bugs, but a lot of other things can go wrong with your app, or things that people will otherwise leave feedback on. How best to assimilate the feedback and then set priorities to take action is something every developer should know.

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Publisher Resources

ISBN: 9781118221129Purchase book