11
Feedback, Maintaining, and Scaling
WHAT'S IN THIS CHAPTER?
- Learning why you might consider a soft launch, and what feedback to look for
- Understanding how to take various types of feedback and convert it into actionables for your next updates
- Demonstrating that consistent updates is a means of marketing
- Understanding considerations when scaling your app for new content updates
- Knowing some options for porting your app to other platforms
- Learning even more methods for promoting your app post-launch
For most developers, the ride just begins when you see your first app go up for sale. Then comes post-launch marketing (keeping up the buzz), updates, future DLC or other content (paid or free), localization, planning and development of your next app(s), building your brand/app community, and, of course, fixes to problems you never knew about.
One of the biggest obstacles post-launch (and one that can severely drain momentum) is bugs that are caught by your new customers, who then leave feedback on iTunes that reduce the overall rating and lead to less than stellar reviews. As has been mentioned before, it's critical to squash the crash bugs, but a lot of other things can go wrong with your app, or things that people will otherwise leave feedback on. How best to assimilate the feedback and then set priorities to take action is something every developer should know.
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