Index

A

Accessories:

men’s attire and
of top performers
women’s attire and

Achievement cycle:

activating
goal commitment (subconscious imprinting)
goal-focused action steps
past

Achievement pattern activities

Acknowledgment, of prospect’s comments

Action phase, in sales reluctance

Action plan, developing

Action steps, for “wow” service experience

Activating achievement cycle

Activating buzz factor

Act of kindness, committing to

Advertised, being as

Advertising/advertisement:

affluent consumers and
awareness of
campaigns, impact on affluents
mistrust in
spending
trust in
truth in

Affluent Purchasing Decision (APD) Research

Affluents. See also Emerging affluents; Working affluents

buzz, methods for creating
criteria of
household income of
investable assets of
macro shifts
older
profile of today’s
standard of living of

Affluents sales opportunity:

achievement cycle
closing the gap
envisioning your future
traits of top affluent sales professionals

Airlines

Amazon

Amazon Effect

Apple Experience
as factor in purchase decision
online research
research facts
taking action

Ambition

America’s contemporary dress codes

Appearance, of salespeople

Apple experience

Apple store

Appreciation, expressing

Assertiveness, salespeople and

Assessment, of earning potential

Assets, management of

AT&T

Attendees, following up with

Attire:

appropriate
men’s
salesperson
women’s

Attitudes, of affluents

Attitude shift, of affluents

Automotive industry:

advertising in 2011
digital technology and
trust in advertising ...

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