Skip to Main Content
The Art of SEO, 3rd Edition
book

The Art of SEO, 3rd Edition

by Eric Enge, Stephan Spencer, Jessie Stricchiola
August 2015
Beginner content levelBeginner
994 pages
27h 16m
English
O'Reilly Media, Inc.
Content preview from The Art of SEO, 3rd Edition

CHAPTER ONE

Search: Reflecting Consciousness and Connecting Commerce

Search has become integrated into the fabric of our society. With more than 197.9 billion searches performed worldwide each month as of April 2014, approximately 6.6 billion web searches are performed every day. This means that on average about 7,500 searches are performed every single second of every day.1 In addition, users have grown to expect that the responses to their search queries will be returned in less than one second.

If you have ever come across the various “SEO is dead” claims that make the rounds periodically in the digital marketing world, rest assured: SEO is both alive and well—and has not, as many feared, been “killed” by social media marketing as a driver of web traffic. In fact, in November 2014, Twitter announced that by renewing its focus on SEO, it increased the number of logged-out visitors coming to the site tenfold—from 7.5 million to 75 million visitors per month.2.

The high demand for search continues because people can now obtain in mere seconds information that 20 years ago would have required a trip to the library, the use of a card catalog and the Dewey Decimal System, and a physical search through halls of printed volumes—a process that could easily have consumed two hours or more. Through the new channel of search, people can conduct many of their shopping, banking, and social transactions online—something that has changed the way our global population lives and interacts.

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

The Art of SEO, 2nd Edition

The Art of SEO, 2nd Edition

Rand Fishkin, Eric Enge, Stephan Spencer, Jessie Stricchiola
The Art of SEO, 4th Edition

The Art of SEO, 4th Edition

Eric Enge, Stephan Spencer, Jessie Stricchiola
Storytelling with You

Storytelling with You

Cole Nussbaumer Knaflic
The Art of SEO

The Art of SEO

Eric Enge, Stephan Spencer, Rand Fishkin, Jessie Stricchiola

Publisher Resources

ISBN: 9781491903629Errata Page