6 |
The Organic Strategy for Creating Change: Agricultural Division |
The narrative presentations in Chapters 4 and 5 indicate the extent to which the 1960s were a period of business, technological, and industrial relations change for all parts of ICI. The form in which these changes manifested themselves in each of the various divisions of the company was a product both of the particular technical and commercial circumstances of each division and the way, for example, each division responded to MUPS/WSA, the centrally driven companywide productivity initiative.
In Agricultural Division the 1960s had been a period of technological revolution, and by the end of the decade, near business failure; there was also the difficulty in implementing ...
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