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The B Corp Handbook by Andrew Kassoy, Bart Houlahan, Jay Coen Gilbert, Ryan Honeyman

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FOREWORD

Ryan Honeyman is a champion for a better way to do business. Let’s be honest. Sustainability consultants don’t get on magazine covers. They don’t usually get to do keynotes at big conferences. The job of a sustainability consultant is to make other people look good. Kind of like a point guard in basketball.

As partners and investors in AND 1—a basketball footwear and apparel company that made a name for itself with trash talk T-shirts, baggy shorts, cool shoes, and “No he didn’t!” streetball videos in the decade-plus from 1993 to 2005—we know point guards. Some point guards are famous in their own right, but the vast majority exist to make it easier for others to perform at a high level.

Ryan Honeyman is a point guard for sustainability. ...

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