April 2026
Intermediate
7 pages
17m
English
Content preview from The Best Customers to Study When Scaling Into a New Market
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The Best Customers to Study When Scaling Into a New Market
When expanding, should you try to learn early product lessons from consumers close to home, or leap right into a foreign target market? Here’s how to choose.
For tech companies worldwide, expanding into a new market is both a rite of passage and a moment of truth. It represents the transition from early promise to meaningful scale — an opportunity to increase revenue, signal growth potential to investors, and unlock powerful sources of differentiation, such as network effects and economies of scale.
But for every company that expands successfully, many more struggle. Some push into new geographies or industry segments only to stall; others retreat ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.