book
The Best Thinking in Business Analytics from the Decision Sciences Institute
by Decision Sciences Institute, Merrill Warkentin
September 2015
Beginner to intermediate
336 pages
7h 44m
English
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Contents
Chapter 1 Predictive Modeling of Customer Response Behavior in Direct Marketing
Chapter 2 Enhancing Data and Decision Quality with Statistical Process Control
Statistical Monitoring of Data Quality Using Control Charts
An Example of Controlling Data Quality with Statistical Process Control
Propositions for Research and Practice
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