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The Best Thinking in Business Analytics from the Decision Sciences Institute by Merrill Warkentin, Decision Sciences Institute

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Foreword

What is analytics? It’s everywhere and, depending on who you ask, it’s everything. But taking a moment to stop and think operationally about what analytics construes to us as scholars and decision analysts is a useful step.

At the SAS Institute (www.SAS.com), analytics is envisioned as an interdisciplinary field combining mathematics, statistics, predictive modeling, and machine learning to identify meaningful patterns and develop knowledge from large collections of data. At Teradata (www.teradata.com), the belief is that the exponential growth in data stores drives the demand for methods to manage and parse large data stores to generate intelligence to inform strategic business decisions. The business dictionary (www.businessdictionary.com ...

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