ideation n. 1. The process of forming ideas or images. 2. The creation of new ideas (see brainstorm).
BS Definition: Used when “let’s come up with some ideas here” just doesn’t sound cool enough.
Origin: Contrary to popular belief that ideation is somehow related to more recent phenomena, such as the movement toward design thinking, the word has been around for almost two centuries.1 According to the OED, it first appeared in the written form in one of the notebooks of poet and philosopher Samuel Taylor Coleridge in 1818: “Reality, as a primary ...
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