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The BS Dictionary
book

The BS Dictionary

by Bob Wiltfong, Tim Ito
April 2020
Intermediate to advanced content levelIntermediate to advanced
340 pages
8h 38m
English
Association for Talent Development
Content preview from The BS Dictionary

ideation n. 1. The process of forming ideas or images. 2. The creation of new ideas (see brainstorm).

BS Definition: Used when “let’s come up with some ideas here” just doesn’t sound cool enough.

Origin: Contrary to popular belief that ideation is somehow related to more recent phenomena, such as the movement toward design thinking, the word has been around for almost two centuries.1 According to the OED, it first appeared in the written form in one of the notebooks of poet and philosopher Samuel Taylor Coleridge in 1818: “Reality, as a primary ...

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Publisher Resources

ISBN: 9781950496174