The Business of Streaming and Digital Media

Contents

Acknowledgments

Introduction

About the authors

The current state of the streaming and digital Media industry

Who should read this book

What this book will give you

How this book is organized

Hard facts and numbers

Support—we’re here to help

Further reading

Chapter 1:  Why Get into Streaming and Digital Media?

1.1  The key question is not can you build a streaming business, but should you?

1.1.1  Digital media’s rapid rise

1.1.2  When technology becomes a business

1.1.3  Out of the technology ashes and into the fiscal fire

1.2  Using digital media for revenue generation: The value in managing your own content, channels, and customers

1.2.1  Content monetization

1.2.2  Channel control

1.2.3  Customer contact

1.3  Using digital media to ...