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About the authors
The current state of the streaming and digital Media industry
Who should read this book
What this book will give you
How this book is organized
Hard facts and numbers
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Chapter 1: Why Get into Streaming and Digital Media?
1.1 The key question is not can you build a streaming business, but should you?
1.1.1 Digital media’s rapid rise
1.1.2 When technology becomes a business
1.1.3 Out of the technology ashes and into the fiscal fire
1.2 Using digital media for revenue generation: The value in managing your own content, channels, and customers
1.2.1 Content monetization
1.2.2 Channel control
1.2.3 Customer contact
1.3 Using digital media to ...