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The Business of Media Distribution, 2nd Edition
book

The Business of Media Distribution, 2nd Edition

by Jeff Ulin
October 2013
Intermediate to advanced content levelIntermediate to advanced
560 pages
19h 54m
English
Focal Press
Content preview from The Business of Media Distribution, 2nd Edition

CHAPTER 2

Intellectual Property Assets Enabling Distribution

The Business of Creating, Marketing, and Protecting an Idea

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More content from this chapter is available at www.focalpress.com/9780240824239

The process of creating a property for production and sale, though often perceived as more fun than building a standard widget, is still very much a business proposition. Being an art, there are exceptions and patrons who may ignore the commercial aspects; however, the production business is predominantly a for-profit endeavor. This means business choices are made even at the root stages of creating content. (Note: For an interesting perspective ...

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Publisher Resources

ISBN: 9780240824239