Skip to Main Content
The Business of Media Distribution, 2nd Edition
book

The Business of Media Distribution, 2nd Edition

by Jeff Ulin
October 2013
Intermediate to advanced content levelIntermediate to advanced
560 pages
19h 54m
English
Focal Press
Content preview from The Business of Media Distribution, 2nd Edition

CHAPTER 6

Television Distribution

The TV market is both a primary and secondary platform for content. Although TV is traditionally thought about in terms of TV series and other made-for-television productions, TV programming is a quilt that also relies heavily on other product. Accordingly, beyond analyzing firstrun programming, to understand the entire economic picture it is also important to review how television garners revenues for films and other intellectual properties that can be aired on television but were not originally produced for television broadcast.

This chapter focuses on traditional television, namely free television (commonly referred to as free over-the-air broadcast television) and cable/pay television. New technologies, such ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Media Law for Producers, 4th Edition

Media Law for Producers, 4th Edition

Philip Miller
Record Label Marketing, 3rd Edition

Record Label Marketing, 3rd Edition

Clyde Philip Rolston, Amy Macy, Tom Hutchison, Paul Allen

Publisher Resources

ISBN: 9780240824239