Not Very Old History—The New Millennium’s Wave of Changes in Consuming Video ContentUser Experience Becomes KingRationalizing the Burst of ConvergenceFear Factor I: Panic to Avoid the Fate of the Music IndustryFear Factor II: Would On-Demand and Download Markets be Less than Substitutional for Traditional Markets (Pessimistically Discounting the Potential of the Markets Being Addictive)?Online Services Becoming “Networks”—the Move for Online Leaders to Compete with their Own Original ContentNetflix, YouTube, Hulu, and Amazon Shift GearsTraditional Search Engines and Everyone Else Creating Online OriginalsCord-Cutting: Over-the-Top, Apps, and Other Modes of AccessDedicated Hardware BoxesMultipurpose Boxes—Living Room Convergence and Home Network HubsIntegrated Televisions: Internet Access Embedded within Your TVGrowth of the App Economy—Access via Tablets and SmartphonesOverall Impact (Cord-Cutting)Internet-Enabled Streaming Services: Amazon, Netflix, Hulu, and BeyondAmazon: Digital Lockers, Remote Streaming Access, Downloads, and Bundled Subscription StreamingNetflixHulu and Hulu+International ServicesChannel Streaming Apps (as Opposed to Accessing a Single Piece of Content) and Murky Legal GroundCloud Services and Networks Enabling Everything, EverywhereUltraViolet and TV EverywhereInternational Leaders Leveraging Apps and Providing Content AnytimeShort-Term Renaissance for TV Programming SalesBypassing Everyone: Direct from the CreatorPersonalization and Socialization of TV—Playlists, Recommendation Engines, Social Watching, and Tools for Content InteractionOld Guard Tries to Adapt—Studios’ Failed Bids to Offer an Online Service; Brick-and-Mortar Retailers Try to Offer Complementary Online SolutionsLimited Studio Attempts to Make the Download MarketPhysical Retailers Offering Competitive Online SolutionsRevenue Models and Economics: Multiple Systems Coexist, Just Like the Offline WorldStreaming: Fundamentals of Monetizing Internet AdvertisingTransactional VODDifferentiating between Tiers of Content: Cable Bundle Pricing Goes OnlineDearth of Bold ExperimentsResistance to Disruptive Change: Studios Suing Rather than Embracing; Talent Guilds Fearful of Being Cut of PieInternet Viewing and Immediacy of Content—the YouTube Generation and the Studios ConundrumHow Online and Download Revenues Became the Focus of Hollywood Guild Negotiations and Strikes