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The Business of Media Distribution, 2nd Edition
book

The Business of Media Distribution, 2nd Edition

by Jeff Ulin
October 2013
Intermediate to advanced content levelIntermediate to advanced
560 pages
19h 54m
English
Focal Press
Content preview from The Business of Media Distribution, 2nd Edition

CHAPTER 8

Ancillary Revenues

Merchandising, Video Games, Hotels, Pay-Per-View and Transactional VOD Roots, Airlines, and Other Markets

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More content from this chapter is available at www.focalpress.com/9780240824239

This chapter combines a bit of a hodgepodge of revenue streams, but that is because an intellectual property asset, by its divisible and malleable nature, lends itself to being exploited via endless permutations, associated with a dizzying array of physical products, and distributed by any platform capable of attracting eyeballs. Given this open-ended sandbox to bring in additional dollars, in exceptional cases revenues from “ancillaries” ...

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Publisher Resources

ISBN: 9780240824239