Ancillary Revenues
Merchandising, Video Games, Hotels, Pay-Per-View and Transactional VOD Roots, Airlines, and Other Markets
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More content from this chapter is available at www.focalpress.com/9780240824239 |
This chapter combines a bit of a hodgepodge of revenue streams, but that is because an intellectual property asset, by its divisible and malleable nature, lends itself to being exploited via endless permutations, associated with a dizzying array of physical products, and distributed by any platform capable of attracting eyeballs. Given this open-ended sandbox to bring in additional dollars, in exceptional cases revenues from “ancillaries” ...
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