Chapter 10Metaverse: The Pursuit to Keep the Human Element Intact in the Media and Entertainment Industry
Noyonika Sahoo, Diya Gupta, and Dr. Kakoli Sen
Woxsen University
Hyderabad, Telangana, India
DOI: 10.4324/b23404-10
10.1 Introduction to the Metaverse and Usage in the Media and Entertainment Industry
The term “metaverse” was first coined in the Neil Steven novel, Snow Crash, where it referred to a virtual escape for the characters to explore outside the grim reality (Sonnemaker, 2021). The metaverse has been described as a new iteration of the internet that utilizes virtual reality (VR) headsets, blockchain technology, and avatars within a new integration of the physical and virtual worlds (Lee et al., 2021; The Verge, 2021). It is beyond ...
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