CHAPTER 1

The Business of Music Is Still Business

Being good in business is the most fascinating kind of art. Making money is art and working is art and good business is the best art.

—Andy Warhol, from his book The Philosophy of Andy Warhol (1975)

Art Versus Business Art

When I visited the Andy Warhol museum in Pittsburgh, PA, I was stopped in my tracks by the preceding quote, which is prominently displayed in the entry lobby which leads to the galleries filled with his works. The idea of business as art or business art cut very close to my psyche in light of my own musical journey. As a young man I had been terrified of “selling out” by producing music that would be “commercial.” My idealism had pulled the wool over my eyes about what it ...

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