CHAPTER 8

Music Marketing: How to Make an EPK (Electronic Promo Kit)

An EPK Is Your First Impression

First impressions are important in business. A solid and concise Electronic Promo Kit (EPK) helps you to make the right first impression. Prospective partners and A&Rs want to see what you show your intended audience, but they have different interests than fans, and will be looking for certain things at first glance. They will want to listen to a few tracks and learn more about your brand. They are typically very busy and won’t have much time, so it’s crucial you put your best foot forward. You should have your best work right up front, since they will assume anything you show them is the best you can do.

They need to be able to understand the ...

Get The Business of Music Management now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.