CHAPTER 10

Seven Steps to the Sale: How to Sell Your Music and Yourself

Sales and selling gets a bad rap. When I ask for word associations with the word salesperson, I often get responses like “sleazy,” “pushy,” or “liar.” I used to think the same way and could never imagine myself selling. Fortunately, I kept an open mind about it. I couldn’t have been more wrong.

The true sales pro knows selling is about helping people and teaching them how to get what they want. I use the word “teaching” because people look to salespeople to learn about their options. Sales professionals provide an invaluable service. Every product and service must be sold. To survive as musicians, we must learn to sell. Every sale progresses naturally through seven distinct ...

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