CHAPTER 12

Industry Trends, Starting and Growing Your Business as an Entrepreneur

I was driving in my car one night, listening to an interview with a successful serial entrepreneur on Bloomberg News. The interviewer asked what seemed like a simple question: What was the most difficult part of launching this new business?

The entrepreneur paused for a moment and answered the question with one word: everything. She went on to describe various aspects of the preparation and launch, and how nothing was ever easy or went smoothly. Her answer epitomized the challenges faced by any budding entrepreneur. Nothing about business is ever easy. Hey, if it was easy, everyone would be doing it!

The fact that it’s difficult doesn’t discourage the entrepreneur, ...

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