O'Reilly logo

The Business Playground: Where Creativity and Commerce Collide by Mark Simmons, Dave Stewart

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter Five Left Brain, Meet Mr Right

Helping the two halves of our brains work together.

image

Driven to Distraction1

Now the real fun starts. Once we’ve defined what the problem is we can begin to unleash our creative powers to solve it. There are some powerful techniques to use, beyond just staring into space or taking a hot bath waiting for that ‘Eureka!’ moment,2 although it has to be said just staring into space or taking a hot bath can actually work (as can having a shower, or doing some exercise, or going on a bus). Once the brain has been given a clear problem to work on, doing something completely different lets it stew for a while and do ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required