1 ‘The Enterprise of the Future: Global CEO Study’, conducted by IBM and The Economist Intelligence Unit, 2008.

2 ‘Innovation 2008: Is the Tide Turning?’, The Boston Consulting Group, 2008.

3 ‘At 3M, A Struggle Between Efficiency And Creativity: How CEO George Buckley is managing the yin and yang of discipline and imagination’, Brian Hindo, Business Week, 11 June 2007.

4 Nokia is the biggest mobile-phone company in the world and, if Tero has his way, will soon be one of the biggest media companies in the world. Nokia is becoming a massive distribution network for all sorts of content (such as music, games and film), services and applications. Its Comes With Music service, for instance, allows people who buy certain Nokia ...

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