Chapter 14

IT’S YOUR TURN NOW

If you still harbor any doubts that the approach we advocate is feasible, you should change your mind within the next few pages, as you become acquainted with the four new companies Paul is setting up — and some of the many areas of opportunity in which you can do the same.

Imagine a world free of hunger and extreme poverty, in which population growth has reversed and humanity’s environmental footprint is shrinking at a rapid rate.

Can you imagine such a future for Planet Earth? We can!

Now, we don’t think for a minute that humanity will solve its greatest challenges by conducting business as usual. As we indicated early in this book (see chapter 4 especially), we don’t believe that the businesses we advocate building ...

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