Once you’ve figured out who your audience is and where they tend to congregate, the next logical question usually relates to events. Connecting with people online is important and a good way to observe trends, but meeting up in person allows you to get to know the actual people in your community on a different level. While talking on Twitter and even on video chat is a great first and second step, face-to-face interactions build on those online relationships in ways you can’t predict otherwise.1
That said, as touched on in Chapter 4
