The CMO of People

Appendix A

Chapter 2 introduced you to the concept of a “brand book” for HR. I mentioned there that we created a brand book for employees (at Shutterfly) and that it was one of the smartest things we did. The authors and publisher felt that it would be helpful for you to see an instance of a brand book for employees and that there would be no better way than to show you the current version of the brand book used at Shutterfly. There is nothing like a great example. In this appendix, we have reproduced the brand book used for employees at Shutterfly with their kind permission. The copyright remains with Shutterfly, but you should be looking at it for inclusiveness and organization, so that you can create your own brand book for all of your internal ...