6.1 Introduction6.2 Veracity and a holistic data set6.3 Inference, analysis, and manipulation6.4 Categorisation, coding, and abstraction6.5 Triangulation, comparisons, and dimensions6.6 Iteration6.7 Disconfirming observations/negative case analysis6.8 Interpretation and the illumination of meaning6.9 Tables, models, and diagrams6.10 The analytical comic book: creative visual inference6.11 Analytical steps: drawing interpretations6.11.1 Step 1: visual data6.11.2 Step 2: textual data layering6.11.3 Step 3: theoretical framing6.11.4 Step 4: feedback, debriefing, and member checks6.11.5 Step 5: expanding themes6.12 Inductive analytical comic6.13 Deductive analytical comic6.14 The value of the analytical comic book approach6.15 Conclusion