April 2015
Intermediate to advanced
288 pages
6h 41m
English
book
The Complete Guide to B2B Marketing: New Tactics, Tools, and Techniques to Compete in the Digital Economy
by Kim Ann King
Content preview from The Complete Guide to B2B Marketing: New Tactics, Tools, and Techniques to Compete in the Digital EconomyBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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B. An Examination of the Marketing Communications Tools and Techniques Used by Akamai Technologies During Its Sponsorship of NetAid
In July of 1999, I joined Akamai Technologies as the Marketing Programs Manager to help market Akamai’s sponsorship of NetAid. What follows is my experience of that endeavor and a powerful story of how a B2B company can use cause marketing to serve its objectives. “Cause marketing” refers to for-profit businesses and non-profit organizations teaming up for a common cause. I specifically wanted to share this case study not only because it was one of the most exciting projects I’ve ever worked on, but also because NetAid was an excellent example of how cause marketing can help both companies and their non-profit partners ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.