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The Constant Contact Guide to Email Marketing by Eric Groves

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Branding Emails Consistently

Once you have a template layout in mind, you’ll need to spend some time adding your colors and logos to the template to make it look like your business. The following sections give you ideas for making your company or organization’s communications a consistent brand identity while making them stand out from others.

INSERTING LOGOS AND IMAGES

The logo is one of the design elements that almost all businesses want to include in their communications. In fact, when you set up a Constant Contact account, you can upload your logo once and then it will auto-populate into the logo section in any template that you select. It’s that important.
Email templates have placeholders for images also, as shown in Figure 9.7, but you still may want to customize how your logo and images appear in your communications. Because of the need to customize the look and feel of an email, good templates always allow you to put images and logos anywhere in the body of the email even when there isn’t a placeholder in the template.
When you insert images into your templates, remember that many of the most popular email programs have preset the account settings so that images are not displayed in the inbox unless the recipient either clicks on a link at the top of each message or changes the settings within his or her account.
What this means to email marketers is that it is important not to include a big image that dominates the top section of your campaign. It’s also important ...

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