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The Customer Education Playbook
book

The Customer Education Playbook

by Daniel Quick, Barry Kelly
April 2022
Beginner
240 pages
5h 57m
English
Wiley
Audiobook available
Content preview from The Customer Education Playbook

Acknowledgments

From Daniel:

Writing a book has always been a dream of mine, and I have many people to thank who helped make this dream come true. First and foremost, thank you to my co-author Barry Kelly, for placing your faith in me, and for your commitment to empowering the customer education community. It's invigorating to work for a CEO who is so invested in the success of our customers and the growth of our industry.

I am so lucky to have Adam Avramescu as my mentor and my friend. Adam, thank you for inviting me to join your team many years ago, and for setting me on this journey in customer education. You are an inspiration to me and so many others in this industry.

I've had the pleasure and privilege of working with many amazing colleagues who have shaped my perspective in this field. While I can't list them all, I want to give special thanks to Yeesheen Yang, Wes Richards, Melissa Muñoz, Kaitie Chambers, Maggie Coffin, Carla Bagdonas, Paul Merrylees, Brian Childs, and Sandra Elliott. I hope each of you will recognize your own contributions in the stories I've shared here.

Early in the process of writing this book, I realized how important it was to include the perspectives of customer education leaders whose work exemplifies excellence. For donating their time and sharing their thoughts, I am grateful to Adam, Eric Peters, Lisa Rothrauff, Debbie Smith, Bill Horzempa, Dee Kapila, Melissa VanPelt, Michelle Wiedemer, Alessandra Marinetti, Tom Studdert, Cary Self, and ...

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Publisher Resources

ISBN: 9781119822509Purchase Link