Notes
Introduction
1. Noah Fleming, Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving (New York: Amacom, 2015).
2. Jenny Beightol, “Small Business Survey 2016: Marketing & Customer Retention Trends,” Belly, May 10, 2016, www.bellycard.com/resources/customer-retention-marketing-insights.
3. Robert Cialdini, Influence: The Psychology of Persuasion (New York: Collins, 2007).
1. The Science of Experience
1. Daniel Kahneman, Thinking, Fast and Slow (New York: Farrar, Straus, and Giroux, 2013).
2. Leon Festinger, A Theory of Cognitive Dissonance (Stanford, Calif.: Stanford University Press, 1957).
3. Check out Elizabeth Loftus’s fantastic Ted Talk, How Reliable Is Your Memory?, www.ted.com/talks/elizabeth_loftus_the_fiction_of_memory ...
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