Notes
Introduction
1. Noah Fleming, Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving (New York: Amacom, 2015).
2. Jenny Beightol, “Small Business Survey 2016: Marketing & Customer Retention Trends,” Belly, May 10, 2016, www.bellycard.com/resources/customer-retention-marketing-insights.
3. Robert Cialdini, Influence: The Psychology of Persuasion (New York: Collins, 2007).
1. The Science of Experience
1. Daniel Kahneman, Thinking, Fast and Slow (New York: Farrar, Straus, and Giroux, 2013).
2. Leon Festinger, A Theory of Cognitive Dissonance (Stanford, Calif.: Stanford University Press, 1957).
3. Check out Elizabeth Loftus’s fantastic Ted Talk, How Reliable Is Your Memory?, www.ted.com/talks/elizabeth_loftus_the_fiction_of_memory ...
Get The Customer Loyalty Loop now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
