Chapter 4. Know yourself

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“To know one’s self is to know others.”

 --Chinese proverb

Now that the plan is really underway, it is time to take a close look at your business. This chapter takes you through the process of documenting the current ‘internal’ status. This is an easy and fairly mechanical exercise. However, it is not unimportant. It helps both you and your readers understand your activities – and, critically, your competencies. It also helps lay ...

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