The Definitive Business Plan: The fast-track to intelligent business planning for executives and entrepreneurs, Second Edition

Chapter 11. Managing risks

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• Identify risks and improve planning

• It’s normally like this

• How many coconuts do you need to sell?

• Marginal likelihood of shutting down?

• What you need, when you need it

• Will it pay off?

• What if?

• The economy

• If the worst comes to the worst ...

• Grand finale

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	“Each problem has hidden in it an opportunity so powerful that it literally dwarfs the problem. The greatest success stories were created by people who recognized a problem and turned it into an opportunity.”
	--Joseph Sugarman

If this chapter makes you think carefully enough about risks, it has done its job. There are four key steps.

1. Think – identify the risks that could affect you.

2. Assess – use the techniques presented here to help.

3. Plan and position – incorporate ...