6. Leverage Visuals

In this chapter, you learn how to

Apply visual techniques to enhance communication—even if you’re not artistic

Use text treatments to eliminate boring gray type

Leverage charts and tables to organize information

Tell an instant story using photography

Put icons to work as an information shortcut

Build an infographic to capture complex topics in a visual way

As we explain in Chapter 5, “Write Simply and Clearly,” there’s no doubt that clear writing is a key component of effective communication. But another element is just as important, yet it’s one that’s often overlooked. This element is—you guessed it—visuals.

The more we understand about the workings of the human mind, the more we see the importance of visuals. ...

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