August 2014
Beginner to intermediate
1009 pages
23h 39m
English
book
The Definitive Guide to Marketing Analytics and Metrics (Collection)
by Cesar Brea, Rajkumar Venkatesan, Paul Farris, Ronald T. Wilcox, Neil Bendle, Phillip E. Pfeifer, David Reibstein
Content preview from The Definitive Guide to Marketing Analytics and Metrics (Collection)
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4. Segmentation at Sticks Kebob Shop
Introduction
Sticks Kebob Shop, headquartered in Charlottesville, Virginia, had a problem. But it was a good problem to have.
A restaurant chain in the fastest-growing segment of the food-service industry, Sticks expected to add about one restaurant every year or two to its portfolio starting in 2014. A sticking point was picking the right markets to enter and then deciding on (and waiting for) the right location in a market.
Since opening its first quick-service restaurant (QSR) in 2001 in Charlottesville, Sticks had added another store in town (Figure 4-1), as well as one each in Richmond and Williamsburg, Virginia. Because Richmond was a larger city, the Sticks executive team—Chris DuBois, Ty Austin, ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.