August 2014
Beginner to intermediate
1009 pages
23h 39m
English
book
The Definitive Guide to Marketing Analytics and Metrics (Collection)
by Cesar Brea, Rajkumar Venkatesan, Paul Farris, Ronald T. Wilcox, Neil Bendle, Phillip E. Pfeifer, David Reibstein
Content preview from The Definitive Guide to Marketing Analytics and Metrics (Collection)
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17. Paid Search Advertising1
Introduction
You’re in the market for a baseball cap, an espresso maker, and a Ferrari F430 (lucky you). You decide you’d like to purchase each of the items in an online auction. You’d like to pay $10 for the hat, $1,000 for the coffee maker, and $150,000 for the Ferrari, so you set aside $151,010 to make sure you land your items.
Without understanding the nuances of the bidding structure, you decide to take an average of your total budget and allocate that as your bid amount on each item—$50,336.67 for the hat, $50,336.67 for the espresso maker, and $50,336.67 for the Ferrari.
Much to your dismay, you later learn you’ve won the auctions for the hat and espresso machine but missed out on the Ferrari. As ridiculous ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.