© Gavin Ballard 2017

Gavin Ballard, The Definitive Guide to Shopify Themes, https://doi.org/10.1007/978-1-4842-2641-4_7

7. Carts, Checkouts, and Content

Gavin Ballard

(1)Melbourne, Victoria, Australia

The previous three chapters covered the design and implementation of the components needed for a visitor to a Shopify store to discover a product (or products) they want to buy and add them to their cart. In this chapter, we’ll be looking at how we can encourage customers to complete their journey from that point and make it through the checkout so that your merchant gets paid. As part of this, we’ll be looking at how to minimize cart abandonment and strategies for maximizing average order value.

The final section of this chapter also discusses the ...

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