Ever known a client that wanted less traffic to their web site?
Me neither.
Traffic is the lifeblood of any online store, and while it can vary greatly in quality, when it comes to quantity, bigger is usually better. The difficult part, of course, is getting that traffic in the first place.
Every day, Shopify storeowners experiment with hundreds of different marketing channels and tactics, trying to bring more paying customers to their sites. Covering even a fraction of these strategies is well beyond the scope of this book.
Instead, this chapter focuses on the ...
