The Definitive Guide to Firebase: Build Android Apps on Google's Mobile Platform

© Laurence Moroney 2017

Laurence MoroneyThe Definitive Guide to Firebasehttps://doi.org/10.1007/978-1-4842-2943-9_10

10. Firebase App Indexing

Laurence Moroney¹ 

(1)

Seattle, Washington, USA

 

Firebase App Indexing is a technology that helps re-engage your users by leveraging something they do on their devices every day – search.

It works in two ways:

Public Content Indexing lets you connect your site to your app, so when users search for content that Google Search has crawled, this content may then be opened in your app instead of in the browser. The user has invested time and effort in installing your app on their device, so it makes sense that they may want to consume that content in your app too. About one-third of apps are only ever used once. This ...