Chapter A. Site Genres

This pattern group is about building sites in general. It explains the unique aspect of each site genre and helps you choose more detailed patterns. The rest of the book contains patterns that may be specific to a type of site or general to all sites.

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Personal E-Commerce

L. L. Bean gives customers a sense of familiarity because the categories on the site (left) are similar to what they find in L. L. Bean’s physical stores and catalogs. The bright colors, clean layout and navigation, and picture in the center work together to draw people in.

Figure A1.1. L. L. Bean gives customers a sense of ...

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