Chapter F. Basic E-Commerce

The ability to find and buy products online is one of the most compelling reasons to use the Web, but for customers to be successful using your Web site, the design must have clean, simple interfaces and support for common tasks. This pattern group discusses how to create the best possible customer experience on your e-commerce Web site. You will notice numerous examples from in this pattern group. We have looked far and wide for good examples but have often come back to because it makes e-commerce work well for the customer—better than any other site we’ve seen.


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