Chapter F. Basic E-Commerce

The ability to find and buy products online is one of the most compelling reasons to use the Web, but for customers to be successful using your Web site, the design must have clean, simple interfaces and support for common tasks. This pattern group discusses how to create the best possible customer experience on your e-commerce Web site. You will notice numerous examples from Amazon.com in this pattern group. We have looked far and wide for good examples but have often come back to Amazon.com because it makes e-commerce work well for the customer—better than any other site we’ve seen.

<feature><title></title>

Get The Design of Sites: Patterns for Creating Winning Web Sites, Second Edition now with the O’Reilly learning platform.

O’Reilly members experience live online training, plus books, videos, and digital content from nearly 200 publishers.