Chapter Twelve Original Edition
THE NEW RESPONSIBILITIES OF BUSINESS
Like the printing press, the new computer media will bring forth its own very special ways to think about the complexities we have not been able to deal with up to now—especially for complex chaotic systems such as the AIDS epidemic and the ecological balance of our planet. But much care has to be taken … in order for the change to be positive. We don’t have natural defenses against fat, sugar, salt, alcohol, alkaloids—or media… .Television should be the last mass communications medium to be naively designed and put into the world without a surgeon-general’s warning!
Alan Kay, Apple Computer1
This is a time of promise and of peril. There are storm warnings that ...
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