9. Financial Performance: Making Money the Old-Fashioned Way*

* For their guidance with this chapter, I am grateful to Kelly Kramer, Chief Financial Officer at Cisco; Saori Casey, Head of Corporate Finance at Apple; and Doug Davis, General Manager of the Internet of Things Group at Intel.

The Lake Shore Limited. The California Zephyr. The Cannonball Express.

If you’re a fan of train travel in the U.S., you recognize these names instantly. They are some of the most iconic trains in American history. These and others have been featured in novels, cast as lead characters in numerous films, and immortalized in song. In the folk hit “City of New Orleans” from 1972, Arlo Guthrie sings romantically about trains passing in the night and traveling 500 ...

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