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The Elements of Blogging by Jerry Lanson, Mark Leccese

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12Building Your Blogging Brand

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In 1968, the artist and mega-celebrity Andy Warhol said, “In the future, everyone will be world-famous for 15 minutes.” In 2002, the Internet theorist David Weinberger updated Warhol’s famous oneliner: “On the Web,” he said, “everyone will be famous to 15 people.”

We assume that if you take on the hard work of writing a blog, you would like your prose to reach an audience wider than family and friends. It could take a while. Building an audience for your blog takes time, effort, and social media savvy.

Think of building your audience this way: When you publish a blog post, you’re “pushing” your writing out at ...

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