12Building Your Blogging Brand


In 1968, the artist and mega-celebrity Andy Warhol said, “In the future, everyone will be world-famous for 15 minutes.” In 2002, the Internet theorist David Weinberger updated Warhol’s famous oneliner: “On the Web,” he said, “everyone will be famous to 15 people.”

We assume that if you take on the hard work of writing a blog, you would like your prose to reach an audience wider than family and friends. It could take a while. Building an audience for your blog takes time, effort, and social media savvy.

Think of building your audience this way: When you publish a blog post, you’re “pushing” your writing out at ...

Get The Elements of Blogging now with the O’Reilly learning platform.

O’Reilly members experience live online training, plus books, videos, and digital content from nearly 200 publishers.