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1 Anatomy of a Blog Post
2 Two Models: The Reporter Blogger vs. The Op-Ed Blogger
3 Getting Started
4 Writing as Rap
5 Striking up a Conversation
6 Why Headlines Matter
7 Beyond Words
8 Stories of Everyday Life
9 On the Road Again: The Travel Blog
10 Blogging about Politics and Journalism
11 I’ll Be Your Guide: Advice and Review Blogs
12 Building Your Blogging Brand
Appendix A: Legal and Ethical Issues in Blogging
Appendix B: Two Bloggers and Their Work