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The Elements of Blogging by Jerry Lanson, Mark Leccese

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2Two Models

The Reporter Blogger vs. The Op-Ed Blogger

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What Kind of Blogger Do You Want to Be?

Are bloggers journalists? That debate has stirred considerable passion over the years. But turn the question around and there is no debate: nearly all professional journalists today write or edit blogs. It’s part of the job description.

Certainly, many serious bloggers do independent reporting, consult and link to primary sources, verify facts, and maintain high ethical standards, just as professional journalists do.

Other bloggers prefer to write opinion pieces. Using a blog to establish context, they provide fresh and clear viewpoints, contributing ...

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