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The Elements of Blogging by Jerry Lanson, Mark Leccese

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9On the Road Again

The Travel Blog

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Travel bloggers have a choice. They can submit their work to places that publish paid or unpaid freelance work—from Lonely Planet (paid) to Huffington Post (unpaid). Or they can set out to write their own blog and scramble to build an audience.

They can try to line up a paycheck in advance or send pitches to editors, known as query letters, after they return from a trip. Or they can find a distinct niche, post a lot, market their posts through social media, and hope to capture attention.

In the latter case, warns Tim Leffel in Travel Writing 2.0, “Remember that the root word of freedom is ‘free’ … That’s ...

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